Rock Ice
Rock Ice is a prior beverage sponsorship cited by Brandon (CryptoZeu$) on Barely Informed News — a Kid Rock–branded drink he described as over 30% water and sold at Kroger.
Overview & Brand Lore
Unlike active CryptoZeu$ underwriters such as Gooters or Milk Cola, Rock Ice appears in the archive as a past sponsorship Brandon references while on air, not as an ongoing live read. The product’s defining on-air attribute is its watery composition.
Sponsorship History
- 2026-02-10: Brandon references a prior Kid Rock “Rock Ice” sponsorship (over 30% water, sold at Kroger) ([1:33:04]).